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You can’t say that without considering the relative costs. If you buy a pickup truck because you might move, you’re paying at twice as much up front and close to that in ongoing costs for the life of the vehicle even before you get to things like the inconvenience of finding parking. In that case, it often doesn’t make rational sense unless you move unusually frequently. If you’re buying one to haul building supplies every weekend, of course, those rental costs add up and it makes more sense.

The problem is that for all we like to claim to be rational, most people make those decisions emotionally and rationalize as needed to explain it. That’s how you get 90% of SUVs never leaving a paved road because the owner thought it was a lifestyle accessory which made them look richer, but talks like they’re suddenly going to start taking 6 friends backcountry camping year-round.



Most SUVs are not actually 4x4 so taking them off-road was never the plan.

Yuppies driving Range Rovers in Manhattan is a whole different discussion though.


How often are they advertised with someone driving them in some beautiful area? They’re not targeting people who have strong opinions on the difference between AWD and 4WD, they’re selling the image that you _could_ be the kind of person who goes on adventures.




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