He had presumably used it for 10 years successfully. Surely he gained some exper... | Hacker News

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		tyingq 28 days ago \| parent \| context \| favorite \| on: Google is dead. Where do we go now? He had presumably used it for 10 years successfully. Surely he gained some expertise over that time period.

paxys 28 days ago [–]

He probably just got a new competitor in the space. Easy to see good returns on online ad spend when all traffic just goes to you by default.

theptip 28 days ago | | [–]

Ad noob here; how would you test this hypothesis?

grugagag 28 days ago | | [–]

Or returns gradually went down until it stopped working altogether.

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