What is most interesting about this startup idea is the actual structure of the renting / real estate biz and how much commissions are a part of it. If these "brokers" have so much time to spend spamming craigslist (not just in NYC, but everywhere), there is something VERY wrong with the industry. Of course, I've been saying this for a long time. Happy to see a company actually doing something about it.
Good luck guys! I will be rooting for you.