1) It's a decent one-shot coffee maker. 2) You can buy reusable cups[1].

[1]: http://www.amazon.com/gp/product/B0051SU0OW

> 2) You can buy reusable cups

Not anymore you can't:

Not compatible with the Keurig 2.0

I'll probably get downvoted but fuck it - I use disposable plastic K-cups every day, and I do it with gusto. Some days I use styrofoam cups, but most days I use my mug.

Why? Being serious. If you know something's that bad for the environment, why continue to do it?

The honest answer is convenience. In my opinion, the only way the masses will consistently make the healthy, environmentally-friendly, or otherwise "right" choice is if it's already the most desirable.

that is, if the person only uses disposable K-cups. this wouldn't apply to anyone using it to brew their own coffee without trashing a plastic cup every time.

Agree, nut punching not required for re-usable cups. I have yet to see someone actually use them, though, and I've seen a lot of Keurig machines.